The Definition of Pullfillment

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The Definition of Pullfillment

03/15/2019

Pull (verb) - to draw or haul toward oneself or itself, in a particular direction, or into a particular position.

Fulfillment (noun) - the state or quality of being fulfilled; completion; realization.

Pull + Fulfillment = Pullfillment

Pullfillment is customers’ experience of receiving the value they pulled for.

So converting pull to pullfillment is what companies do. How successful they are depends on how well they do that.

Posted at 03:10 PM in Glossary, Pull, Pullfillment | Permalink | Comments (0)

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Author: Chris McNeil. The founder of Thaut - the leading toolkit for thought leadership - and creator of 5th Level Web internet marketing agency and consultancy, Chris' teams have created web applications that won 3 prominent innovation awards. Chris is also a Master Practitioner of NLP (Neuro-Linguistic Programming) and a leader in its application to marketing. Chris plays guitar, writes music, and lives in Charleston, SC with his wife, Meaghan.