Pullfillment: The Key to Thought Leadership

Definition of PullfillmentPull (verb) - to draw or haul toward oneself or itself, in a particular direction, or into a particular position.

Fulfillment (noun) - the state or quality of being fulfilled; completion; realization.

Pull + Fulfillment = Pullfillment

Pullfillment is customers’ experience of receiving the value they pulled for.

So converting pull to pullfillment is what companies do. How successful they are depends on how well they do that.

It seems so simple. Yet simple definitions can challenge well-worn assumptions that underpin - and often undermine - our success in marketing our businesses.

Next, consider the paradigm that your business is a black box.